Ögon - 1956 - Chocolate Box

This is the story about: How to do graphic design to an art form

The cover to the box of chocolate Olle Eksell designed for Mazetti in the fifties.
He drawn not only all the graphics but also how everything would look like, right down to the chocolate bar.
When it was finished, Olle sent a box to his good friend Paul Rand.
When the two met shortly after Olle asked what he thought of the chocolate.
I do not know, Paul answered, I put it on the wall.

Now everyone can do as Paul did. Put it on the wall!

The iconic Ögon Cacao one eye poster was designed by the well-known Swedish illustrator Olle Eksell in 1956. The famous eyes of cacao was part of Sweden's first design program that Olle designed for the company Mazetti. Since then, the poster has become a real design classic.

Olle Eksell was the creative designer ahead of his time. This could be seen in the famous eyes of cacao, which was part of Sweden’s first design program that Olle designed for Mazetti back in 1956. Since then, the poster has become a real design classic.

Please look at the movie about Ögon Cacao:
https://www.youtube.com/watch?v=QGkEVKBc7rc

Environmentally friendly lithographic printing on 200g quality uncoated paper. Printed in Sweden. Art print. Size 50 cm x 70 cm. Cardboards included.

Varumärkena ÖGON och Ögondesignen tillhör Oy Karl Fazer Ab och används enligt licens.